Boost your feed with teaser material
Here’s something we’d like to think you already know. Although you may use Instagram to promote your photography and get Instagram followers, your Instagram feed is not a portfolio. You need to control your impulses while uploading and sharing your hard work in a place where only the algorithm determines who sees it, when they see it, and how frequently.
Create teaser material instead and upload it to your feed. Play around with the grid of identically tiled photographs and draw your audience in with your distinctive aesthetic approach. The objective is to grab their interest enough for them to click on the link to your portfolio and carefully examine your work.
Some photographers just share selected images or collages of various collections. To bring even more attention to your photographs, experiment with borders and text. The simplest method to accomplish this while on the move is to download a creative mobile editing tool that allows you to do more than simply change your settings. Additionally, if you truly want to be accurate with colors, shadows, and other elements, you’d better use a laptop for that.
Create a reel or series of short clips showcasing your work
According to a recent Instagram Engagement Report, videos typically receive 150 comments, while photos only receive 65. You may start publishing quick videos, no more than a minute-long, to let your audience in on the creative process. Start an IGTV channel and share bigger videos. All of these postings styles are intended to generate interest in your portfolio and attract potential customers.
Post your portfolio URL as on-screen text in the videos to increase recall. Always invite your audience to take action by directing them to the link in your profile. While it appears cliché, it has been proven to be effective.