Stick to an aesthetic and find your edge
Whatever you enjoy photographing, find your niche, and stick to it. Whilst it can be tempting to try to cover lifestyle, nature, and cityscape photos all on one account, it is best to find your unique brand and align all your content in this direction, or create a photography series, where you post a collection of images that are linked in some way.
Whatever you choose to post, make sure that you have an established aesthetic for your photos so that new and existing followers can know what to expect. This can also be reflected in your color choices.
For example, if you want to follow a princess-style aesthetic, encouraging an almost fantasy style of living, you might choose to use a lot of soft pastel tones. If you want a minimalistic theme, keeping the color scheme simple can help with the overall effect. If you’re struggling to decide what to focus on, you could ask for help from a social media expert to get some new ideas for engaging content.
If you know that you want to follow the same editing style, you could consider using a preset filter for your posts. Social channels like Instagram do have some pre-done filters, or else you can look at using Adobe Lightroom or getting a professional to do this for you.
Not only does using a preset improve your post quality, but it also saves you the time and hassle of having to edit each photo individually.
