StudioCloud, for instance, has a range of marketing tools for the photography business, including client management, scheduling, invoicing, project management, and marketing automation. You can read a SmallBusinessHQ article on different types of CRM tools with descriptive information.
4. Social Media
With over 300 million people using social media channels, there’s no doubt that they are one of the most popular marketing tools for a photography business.
To advertise your photography business on social media, you can use social media marketing tools such as:
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Hootsuite
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Buffer
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Buzzsumo
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Sprout Social
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Planoly
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CoSchedule
These marketing tools for photography businesses allow you to schedule blog posts, understand what type of content works well, add the right hashtags, and collaborate with team members.
Of course, one of the most important aspects of social media marketing is to share your best photographs that showcase your skills and attract potential clients.
It’s important to use marketing tools for a photography business that lets you showcase high-quality images.
One way to do this is to use a tool such as TinyImage to compress the heavy images without compromising their quality.
Another way is to use Lightroom Presets to refine your images for social media and give them a consistent look.
