Step 1: Start with Keyword Research
“What makes for good SEO?””, you might be thinking. That’s a lot. Key words are the first step.
Google is now a word, not a brand name. Search tools are used every day to help people find what they need. In the early 2000s, Yellow Pages was how you found a plumber. Now? Look it up on Google.
There are tools that help us find out what and how many people are looking for something. That information is as juicy as a teenager’s pimple when you’re trying to sell a service. You’ll quickly figure out the best keywords for keywords on a photography website.
It’s easy to use and doesn’t cost anything to use Google Keyword Planner. Paid tools, such as SEMrush (which has a free version and trial) and Ahrefs (which does not), give you a more in-depth look at what possible clients are looking for when they search.
Finally, let’s put this into context with words that wedding photographers might use. What are the Google search terms for photographers or wedding photos? A quick look at SEMRush shows that last month 3,300 people looked for “wedding photography” with the goal of buying something.
There might be a fair amount of traffic to your page if it ranks well for that search term. Think about how hard it would be to get that much attention in real life. Do you see the chance?
You probably don’t know much about SEO yet, and each keyword tool has its own terms for metrics. But first, here are some quick tips to help you find the best topics for wedding photographers:
Average monthly search volume: How many times a month do people look for that word or phrase? This helps you figure out how interested everyone is.
How hard is it to rank for that term and how many other people are trying to rank for it? This is called competition or keyword challenge. This shows how many other people are going to be competing with you.
Changes or trends from one year to the next—Whether the number of searches for the keyword is going up or down over time. In the future, this helps you plan for traffic.
What does the person want to find when they search for information? Do business? This will help you make sure your content fits what they want.
As you look at SEO terms for wedding photographers, keep in mind that keywords with low search volumes can still be good chances. It doesn’t matter how many people look for your service in your area every month—those 60 people will be better leads, and you’ll have less competition for their business.
On the other hand, you can use all of our SEO tools to get a paid guide for free. Just tell us what you want, and we’ll do it:
All the search terms you could rank for in wedding photos
How many possible customers you’re not getting
The best way to use SEO to get more leads in your niche